2026-2028 Strategic Plan
Our Strategic Plan outlines our vision, identifies our priorities, and sets the course for meaningful and quantitative impact.
Where momentum meets mission
In just two years, Face the Fight has sparked critical conversations, reduced stigma, and built trust among partners. We’ve supported frontline providers, delivered life-saving resources to communities, and demonstrated what’s possible when we come together with focus and intentionality.
Strategic Pillars and Framework
Face the Fight will unite a cross-sector coalition, scale proven suicide prevention solutions, dismantle the stigma around mental health, and strengthen support systems that protect and honor those who have served.
Foster a powerful collaboration between businesses, philanthropists, nonprofits, and government to amplify the mission, share best practices, and elevate resources.
Use storytelling, awareness campaigns, and engagement to normalize conversations around mental health and suicide, reduce stigma, and encourage help-seeking.
Scale strategies aligned with prioritized CDC evidence-informed interventions through partnerships, coalition activation, and intentional grantmaking.
Champion solutions that uplift service members, veterans, their families, caregivers, and survivors–empowering them to both give and receive meaningful support.
We believe in a future where every veteran feels connected, valued, and empowered.
This Strategic Plan is more than a roadmap—it’s a reflection of what’s possible when we come together with purpose. It captures the collective energy, compassion, and determination of more than 300 organizations across the country who are committed to preventing veteran suicide and building a culture of connection and care.