About
A movement with a purpose
Face the Fight’s collective efforts have made significant strides in preventing veteran suicide and providing essential support to those in need.
Facing the Challenge
Veteran suicide remains one of the most urgent challenges facing the military community today. The veteran suicide rate is 60% higher than the national average, and suicide is the second leading cause of death among veterans under 45. Since 2001, more than 140,000 veterans have died by suicide.
Face the Fight was created to change this trajectory. As a national initiative, it seeks to dramatically reduce veteran suicide by 2032 by breaking stigma, fostering honest conversations, and empowering communities with the tools they need to support those who’ve served.
Founded in 2023 by USAA, Reach Resilience, and the Humana Foundation, Face the Fight brings together more than 300 coalition members across sectors to scale proven solutions and expand support nationwide. Together, this growing movement is built on one powerful belief: no veteran should ever face life’s challenges alone.
Moving forward, together in hope
We believe in a future where every veteran feels connected, valued, and empowered. The future is not written yet, but with your help, we’re shaping one that’s full of hope.
Through Face the Fight, we’re working to inspire urgent, united action through proven solutions to dramatically reduce veteran suicide.
We envision a future where every veteran and those who stand beside them are celebrated for their strength, backed in tough times, and never left to fight alone.
Our Values
We lead with these values to build trust, reduce stigma, and expand support.
We lead with partnership and purpose by bringing together communities, organizations, and systems to scale life-saving solutions.
We evolve based on scientific data and lived experience to meet the changing needs of veterans and those who support them.
We lead with hope and urgency to break stigma, scale life-saving solutions, and mobilize every voice in the fight.
We honor every veteran, their family, caregivers, and survivors. We are committed to reaching those most at risk and eliminating barriers, ensuring everyone has the care they deserve and a chance to thrive.
