Expanding Reach During VA's Buddy Check Week

With support from Starbucks, Face the Fight activated a national effort to expand veteran peer-to-peer connection during the U.S. Department of Veterans Affairs’ Buddy Check Week. Starbucks donated 10,000 eGift Cards to encourage participation—rewarding the first 10,000 individuals who pledged to check in on 10 veterans. The campaign resulted in more than 20,000 veterans, spouses and caregivers registering, ultimately reaching over 200,000 lives. To amplify the effort, Face the Fight developed a social media toolkit, equipping coalition partners with messages, graphics and calls to action that helped spread awareness and drive participation. Starbucks Military Family Stores (MFS) shared resources leading up to Veterans Day, and Starbucks served as the coffee provider for the VA’s Annual Buddy Check Summit. USAA’s Kendra Mathews spoke about Face the Fight at Starbucks headquarters in November for their annual Veterans Day event.